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Amazon wants to scan your body to make perfectly fitting shirts

Shared By Marcellino Nehme | January 2, 2021
Source: Fast Company

For just $25, Amazon wants to make you a custom T-shirt. And a virtual body double.

This week, the company unveiled a brand called “Made for You” that creates made-to-measure clothes. The initial product, a T-shirt, can be personalized to your taste and measurements, and more products are coming. This is Amazon’s latest bid to make itself a fashion destination, and if the company chooses to double down on this made-to-measure technology, it could have significant impacts throughout the industry.

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