How Amazon Has Reorganized Around Artificial Intelligence And Machine Learning
AI isn’t located in a single office at Amazon, and information is spread throughout departments. The cashier-less Amazon Go store also took advantage of the wealth of data to track customer shopping trends. AI also plays a huge role in Amazon’s recommendation engine, which generates 35% of the company’s revenue. Using data from individual customer preferences and purchases, browsing history and items that are related and regularly bought together, Amazon can create a personalized list of products that customers actually want to buy.
The company now sells its machine-learning approach through Amazon Web Services to clients including NASA and the NFL.