How to Persuade People to Change Their Behavior

Directives aren’t particularly effective in driving sustained behavior change because we all like to feel as if we are in control of our choices.Why did I buy that product, use that service, or take that action?  Because I wanted to. So when others try to influence our decisions, we don’t just go along, we push back against the persuasive attempt.Our innate anti-persuasion radar raises our defenses.

Rather than trying to persuade people, getting them to persuade themselves is often more effective.  Here are three ways to do that.

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