January marks the annual “new year, new me” craze on mobile, driving downloads for popular Health & Fitness apps like Calm, MyFitnessPal, Fitbit and more. This year, though, I noticed an app on the top charts that I hadn’t before: Muscle Booster Workout, a subscription fitness app designed for men. As of writing this, it’s #7 in Health Fitness on iOS and #13 in the category on Google Play.
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