Two in five American couples now meet online
But the hunt for love has evolved. Heterosexual couples in the United States are now more likely to meet online than in any other way, according to a study by Stanford University. Short descriptions in the back pages are no longer considered an option when photos and videos adorn most online profiles.
Two in five couples now meet through dating websites like eHarmony and Tinder, with the internet shaking up the search for a soulmate and increasingly displacing the matchmaking role previously played by friends and family.
Up until a decade ago, being introduced through friends was the most common way that couples met – and that had been the case since the end of the Second World War.